06 Feb Best times to post to social networks
When is the best time to post to Facebook, Twitter, LinkedIn, Google+ and Pinterest? This is question we are increasingly being asked, so we pulled in a wealth of information to identify when exactly the peaks were based on global statistics.
The time that you post on social networks matter because users only scroll so far down. If you have posted before the peak, then your post will be lower down than others and will therefore be seen by less people. If you post at the peak, your post will be close to the top of the pile and therefore receive more attention.
While these are global statistics, they are based on the local time. The only difference that the Philippines should experience will be some peaks during late evenings due to call center workers.
So, lets dive into the raw data, looking at each social network.
Engagement: Engagement increases during weekdays between 6am – 8am and 2pm – 5pm with the most engagement happening on Wednesday at 3pm.
Shares: Most shares happen on Saturday with a peak at 12 noon.
The peak for Twitter happens during weekdays, excluding friday, during standard business lunch times. However, the highest click through ratio is almost opposite, happening on Thursday, Saturday and Sunday with the sharpest peak at 2pm.
Engagement: Engagement increases during Mon to Thurs between 1pm and 3pm.
Most Clicks: The most clicks happen on Thursday, Saturday and Sunday with peaks between 9am, 2pm, 5pm, 8pm – 9pm, 11pm – 12 midnight and the highest peak happening on Wednesday at 2pm and 6pm.
Retweets: The most retweets happen during
The peak times for LinkedIn happens midweek before and after standard office hours.
Best times are Tuesday to Thursday between 7 – 8:30am and 5 – 6pm.
Google+ is an interesting networks as its peaks are during office hours, suggesting that it is being used by professionals at work as well as people who run their own business from home or on the road.
Best times are Monday to Friday between 9am and 11am.
Pinterest is another interesting network with peaks staggered throughout the week and very late into the evening. I think that as Pinterest is an image based network, it is likely being used by people late in the evening who do not want to read text.
The peaks happen between 2pm and 4pm as well as 8pm and 1am with a main peak during Saturday morning.
Data for the above statistics was obtained from blog.bitly.com, smallbusiness.chrom.com, elainefogel.net, infographics.com, mashable.com, socialmediatoday.com, blogs.constantcontact.com, bitrebels.com, digitaltrends.com, brandongaille.com, blog.hubspot.com, jeffbullas.com, @dalzarrella, kissmetrics.com, SocialCaffeine.com and Fannit.com.